Creating a video that’s moving, emotive, empowering, interesting and attractive is easier than most people probably think it is. You don’t have to be an experienced movie maker or even particularly good at shooting video footage to make a professional looking presentation – in fact, all you need is a PASSION for whatever your subject will be. So what is it that YOU are passionate about?
STEP 1 – Decide on a mood or emotion for your project.
Do you want it to feel happy, inspiring, funny, silly, sad, poignant, exciting, passionate, lovely, warm, stimulating, euphoric etc.
STEP 2 – Choose music to fit the mood.
Not much stimulates emotion as quickly as music, that’s why it’s often used prominently in movies, advertising, elevators, shopping centers, babies rooms and your car.
STEP 3 – Find or write some quotes/words/poetry that’s meaningful to you.
What simple words might fit with the mood/emotion that dominates your project?
STEP 4 – Take photos, find images or shoot video footage to suit.
If you need inspiration, you might find it useful to do a google image search for the mood/emotion you’ve chosen and see what comes up. Google images inspire me regularly and when I see something I like, it helps me to focus my attention on taking my own original pictures or shooting easy video. While some people are born creative, others can use a little extra help.
Step 6 – Research what’s HOT on YouTube.
I pulled this highly motivational video out to show you how simply it’s been made. With basic video footage, some screenshots and/or still digital photos and it could have easily been compiled on a free video editing program too. There’s nothing fancy going on here yet the intended effect has been achieved.
Words can be added in text on the screen or with a simple voice narration. (If you don’t like the sound of your own voice, get someone else to do the voice over for you). Put it all together and see what you come up with. Take a look at this list of SOME OF THE BEST FREE VIDEO EDITORS if you don’t already have one.
When you’re feeling really good, the right words will come, the right pictures will be obvious, the right people will show up. If this is something you’d like to be able to do yourself – just give it a go – you’ll probably surprise yourself more than you know. Enjoy!
When I needed to make a quick promotional mini movie for a local boxing trainer on The Gold Coast yesterday, I used the FREE version of Windows Live Movie Maker and whipped this up in about an hour – pretty good considering I haven’t done any video editing at all since 2008.
Back then, I was making Vision Movies just for fun and learned so much over that time I created a little website to store all the information, tips, fixes for problems and useful articles that I was accumulating as I was playing around. Then a few days ago I found the need to make this Movie in a promotional style, so downloaded the new version of Windows LIVE Movie Maker (that comes free with the microsoft essentials pack) – and found it to be even better than before.
If I can make a quick, effective, concise, powerful,
useful and meaningful business promo
with Window LIVE Movie Maker …
… ANYONE CAN!
Yes it could use some fine tuning, but when I saw the fabulous special effect that the “CINEMATIC” auto movie theme gave me after only an hour, I was thrilled to say the least.
TO MAKE THE PROMO CLIP COHESIVE – I applied a black and white effect.
TO KEEP THE VIDEO COMPILATION BALANCED – I made sure the text appeared at the same place on each screen.
TO MAKE THE PRESENTATION MORE POWERFUL – I added a punchy piece of music.
TELL ME WHAT YOU THINK
I’ve uploaded numerous videos of my own to YouTube and other video sharing sites. There are no winning recipes for what type of videos will get you traffic. I’ve seen some really valuable and well produced videos with hardly any views and the most ridiculous ones with an enormous fan base – go figure … and it’s a good idea to drive/attract people TO your videos as well …. You cann’t just ‘publish and run’.
Just as writing articles, leaving posts on forums and blogs are useful tools for getting a website noticed, so is looking at other people’s videos and leaving comments for them. You can also post ‘video responses’ to get more attention.
Whatever you choose, you still have to ‘work at it’. But video making is great fun and also under utilized for marketing purposes.
When I saw this video I knew I had to share it with you.
This guy, Kevin Nalts, makes a video every day and publishes it on YouTube so he’s probably one of the best experts to be able to bring you some great advice on not only how to cheat on YouTube, but more importantly he gives you the clues as to “How To Get Noticed On YouTube”. (You’ll note that even his title with the word CHEAT in it, tends to build up your curiosity)
A few other ways to get more social media attention are:
- Select your strongest keywords in the title of your video (mine were indexed within the first few weeks back in 2008)
- Get someone else to submit your videos to StumbleUpon but make sure you only submit from each IP address once (or the rating changes to a negative).
- Choose the right thumbnail (the thumbnail sized image that people first see) is very important … While YouTube once automatically selected the thumbnail from the center of your video, they now give you an option of several, so make sure you hang around to select it before you press the PUBLISH button.
- Pick a social networking site you are happy with to share your stuff. Spreading yourself around on all the social networking sites doesn’t necessarily get you more attention, yet focusing on one or two that feel good to will surely be reflected in your mood, in what you share on the day and in the type of followers you attract.
- Use popular Video Sharing Sites. There are quite a few to choose from, and you can find a fairly comprehensive list of them at Mini-Movie-Maker, but without question, YouTube gets the most traffic – fullstop.
- Find some resources on how to make and edit your own videos
- Focus on a topic that gets your juices flowing. Some of the things that reliably get attention are, controversial issues, doing something really stupid, accidents, people being humiliated or hurt (sorry, but it’s true), images that cause a shock response, anything bizarre and really different.